A team of young volunteers—students drawn from various universities under the One Love Salone Foundation—embarked on the “I Am So Embarrassed, Let’s Do Something About It” campaign, an initiative aimed at supporting national efforts to keep the city clean.
The campaign was inspired by the powerful message of reggae icon Sizzla Kalonji, whose call to action moved many Sierra Leoneans, especially young people, to take responsibility for protecting their environment.
Armed with cleaning materials including brooms, shovels, refuse bags, face masks, and other tools, the volunteers assembled at Cotton Tree and moved through Gloucester Street, Circular Road, Campbell Street, St. John, Savage Street, and Bus Halt, carrying out a coordinated clean-up exercise.
The team demonstrated a strong belief that meaningful change and development must begin with young people. Their actions sparked curiosity and engagement among onlookers—business owners, passengers, drivers, school pupils, and residents—many of whom paused to learn more about the campaign.
The initiative was met with applause and encouragement from citizens who commended the volunteers not only for raising awareness, but for leading by example and showing practical steps everyone can take to maintain a cleaner, safer, and healthier environment for all.
This course is a continuous effort that will be extended to other parts of the City of Freetown and across the country as a whole.
